5 Website Fixes to Help You Book More Photography Clients
Is your photography website ready for Booking Season?
Booking season means more eyes on your site—and more potential clients deciding if you’re the one.
Before inquiries pick up, here are 5 quick things to check (and fix) to make sure your website is doing the heavy lifting for you.
Whether you’re shooting weddings, portraits, or documentary-style sessions, these tips will help you attract, connect, and convert.
Make your homepage skimmable and strategic
This is your first impression. Is it clear who you are, what you do, and who it’s for—within the first few seconds?
✔️ Add a strong intro line or headline
✔️ Link to your portfolio or featured galleries
✔️ Use a warm, inviting photo of you or your work
✔️ Make sure it works well on mobile
🔗 Need help making your homepage work harder? A VIP Day might be a good fit.
2. Update your portfolio or galleries
Your recent work might live on Instagram, but this is where clients are making decisions. Curate your best, most current work and organize it in a way that feels intentional—not overwhelming.
✔️ Remove old galleries or photos that no longer reflect your style
✔️ Add captions or context if relevant (location, vibe, season)
✔️ Keep it cohesive in tone and color
✔️ Don’t overfill—less is more
✨ Pro tip: Feature work that aligns with the type of clients you want more of.
3. Clarify your services + pricing info
Your potential clients are busy. If they’re confused, they’ll move on.
✔️ Are your services clearly listed?
✔️ Do you have a starting price or range visible?
✔️ Is it easy to inquire or book a call?
Even a simple services overview can help filter the right leads and save you from back-and-forth DMs.
4. Refresh your testimonials or social proof
Show—not just tell—why clients love working with you.
✔️ Add recent reviews or quotes
✔️ Bonus points for names, locations, and session types
✔️ Format them nicely—don’t just paste big blocks of text
💡 Consider adding a short sentence before each review like:
“Here’s what one client said after her documentary maternity shoot…”
5. Test the full experience (on mobile!)
Try to see your site like a new visitor would.
Open it on your phone. Click through every link. Read every section. How does it feel?
✔️ Is everything loading quickly?
✔️ Is your contact form working?
✔️ Are your buttons clear and tappable?
📲 You should be able to inquire within 2–3 clicks max.
Bonus Tip:
If You’re in a Rush, Book a Website PolishIf you’re short on time (or tech isn’t your thing), I offer a 2-day website cleanup that focuses on the exact updates mentioned here.
We’ll refine your copy, polish your galleries, tighten your layout—and make sure your site reflects where your work is now.
Not sure if you need a deeper website refresh?
If these updates feel helpful but your site still isn’t converting the way you want, it might be time for a closer look.
You can read this next:
👉 5 Website Mistakes That Could Be Costing You Bookings
It breaks down some of the more common (and often hidden) reasons your site might be holding you back.
Need fresh eyes on your site? Feel free to DM me a link on Instagram—I’m happy to share a quick first impression.
Or if you’re ready for a deeper refresh, let’s chat. Your site should be your best assistant this season, not a bottleneck.
Let’s get your site Booking-Season ready
Your next inquiry might land any day now. If you’re not sure your site is pulling its weight, I’m here to help—whether you need quick updates or a full refresh.
