What I Build—and Who It’s For
Custom brands and Squarespace websites for photographers who are done DIY-ing it and ready to book with confidence.
Whether you need the full package or a focused one-day session, we'll choose what fits—and get it done without the fluff.
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Signature Services
Full-scope design for photographers ready to elevate their brand from the ground up.01/ Brand Identity Only
Visual branding that finally matches your work quality.A professional logo suite and design system you can use everywhere.
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Primary logo, submarks, and favicon
Color palette + typography system
Brand guidelines (with do’s and don’ts)
Files for web, print, and social media
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You’ve never had professional branding
You’re building a new website or raising your rates
You want consistency across platforms
You’re not ready for a full website, but want to level up visually
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Can I upgrade to a full Brand + Website package later?
Yes—and your branding cost will be credited if you book within 3 months.
What if I already have a logo?
We’ll review it together. If it’s strong, we may simply build out the full brand system
Pricing: $800 USD
Timeline: 2-3 weeks02/ Website Design Only
You’ve got the branding—now let’s build the site that matches.For photographers who love their current visuals but need a site that converts.
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6-page custom Squarespace website
Mobile-first design
Booking path + layout strategy
SEO setup + walkthrough videos
30 days of post-launch support
E-commerce or special features can be added—starting at $750
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You’re proud of your branding but your website isn’t working
Clients mostly find you via Instagram or referrals, not your site
You want a site that actually drives bookings
You’re tired of fiddling with templates
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Can I use my own copy and images?
Absolutely—I’ll help you optimize them.
Do you customize a template or build from scratch?
I build from scratch using Squarespace’s tools and custom code for flexibility
Pricing: $1,800 USD
Timeline: 2-3 weeks03/ Custom Brand & Web Design
A complete transformation—visual identity and website built to work together.For photographers who want a brand and online presence that actually reflect their value.
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Logo suite (primary, submark, favicon)
Color palette, typography system, brand guidelines
6-page custom Squarespace website
Mobile-first design
SEO setup + training
Walkthrough videos + 30 days support
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You’ve outgrown your DIY brand or logo
You feel embarrassed sending people to your current site
You want a site that reflects the emotional depth and value of your work
You’re ready to raise your rates—or already have
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Can this include a blog, shop, or member area?
Yes! A blog is included in the scope but please let me know what you need for the shop and or member area so I can send a custom quote.
Do I need to provide copy?
You can, or add my Copywriting Add-On for full support.
Pricing: $2,400 USD (Saves $200)
Timeline: 4-6 weeks
VIP Sessions
One-day design intensives for photographers who need focused, expert support—fast.These sessions are ideal for smaller-scope projects where clear direction, fast implementation, and collaboration make all the difference.
01/ VIP Website Polish
Tighten up your existing site so it looks, feels, and performs like it should.Perfect for photographers with a working website that needs a strategic tune-up—not a full redesign.
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Homepage or key page redesign
Layout fixes, hierarchy, and flow improvements
Booking journey and mobile experience
Light CSS polish to elevate visuals
UX and conversion tweaks that make a real difference
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Your site is live, but something feels off
You’re not booking as consistently as you should be
You want structure and visual clarity—not a full rebuild
You built your site yourself, and it’s almost there
⚠︎ If your site needs foundational design or a full refresh, we’ll likely get better results through a Signature Service.
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How much can we really get done in one day?
A lot. We’ll focus on the highest-impact pages and keep momentum going.
Do I need to prepare anything in advance?
Yes—I’ll send a short prep checklist so we hit the ground running.
What if I’m not sure which service I need?
That’s exactly what the application is for—I’ll recommend the format that gives you the best results.
Pricing: $800 USD
Timeline: 1 day02/ VIP Brand Refresh
A visual upgrade for photographers who want consistency and polish—without starting from scratch.This session is for photographers who already have branding in place but know it’s not quite working. We’ll spend the day refining your color palette, typography, and logo system so your visual presence actually matches the quality of your work.
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Updated color palette + font pairing
Simplified or refined logo (based on your existing mark)
Branded visual hierarchy and consistency
Mini brand guide for digital use
Export-ready files for web, social, and Squarespace
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You already have a logo and brand but it feels inconsistent
Your visuals don’t reflect your current style or work quality
You’ve shifted your niche or editing style but your brand hasn’t caught up
You want a professional update, not a full brand strategy session
⚠︎ If you’re repositioning your brand, starting from scratch, or feel unsure about your overall direction, you’ll get stronger results from the full Brand Identity package.
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Will I get new logos and brand files?
Yes. We’ll refine or simplify what you already have—then deliver updated logos, colors, and typography in formats you can use across platforms.
Can I combine this with other services?
Yes—many clients book this ahead of a VIP Website Polish or a full Signature Website build.
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What’s the difference between a VIP Brand Refresh and the Full Brand Identity package?
VIP Brand Refresh is designed to elevate what’s already in place. If you’ve got a logo and a sense of your style, but things feel slightly off, this one-day session helps refine and align everything visually.
It’s a polish—not a full rebuild.
Full Brand Identity is a multi-week strategic process where we define your visual direction from the ground up. It includes deep brand discovery, multiple design rounds, and a complete system that supports long-term growth.
If you’re changing direction, unsure about your positioning, or starting from scratch, the full package is what you need.
Pricing: $800 USD
Timeline: 1 day03/ VIP Template Launch
Launch fast with a professionally designed template—customized in one day.
Choose your scope:✺ Full 4-page website: $1,200
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Home, About, Contact, + 1 additional page (e.g. Gallery, Services, or Info)
Mobile optimization + spacing and flow cleanup
Typography and brand color integration
SEO basics + launch checklist
Walkthrough video so you can confidently edit and update your site
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You want a beautiful, done-with-you website without going fully custom
You’re launching a new brand or offering and need to move quickly
You care about design—but don’t need a totally custom build
You want a site that works, looks elevated, and is easy to update
⚠︎ If you need custom layouts, more than 4 pages, or full brand integration, you’ll get better results with a Signature Website Design.
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Can I use my own template?
This VIP session is only available with templates from the Tides Studio collection, built specifically for this workflow. If you’ve already started with a different template, apply and I’ll recommend the best option.
What if I need more pages or custom features later?
You’ll fully own your site after launch—so we can build on it anytime. Many clients start here and upgrade later with a VIP Website Polish or Signature Website Design.
✺ Single landing page: $950
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Single long-scroll page customized from my landing page template
Sections like: intro, offer, testimonials, FAQs, CTA
Light email integration or checkout button (if needed)
Mobile-first setup
Fast launch with strategic flow built in
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You’re launching a mini session, preset, or education offer
You don’t need a full site, just a clean, strategic page
You’re short on time but want something polished and on-brand
⚠︎ Need multiple pages, opt-ins, or layered content strategy? Ask about custom funnel builds or multi-day packages.
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Can I use my own template?
This VIP session is only available with templates from the Tides Studio collection, built specifically for this workflow. If you’ve already started with a different template, apply and I’ll recommend the best option.
What if I need more pages or custom features later?
You’ll fully own your site after launch—so we can build on it anytime. Many clients start here and upgrade later with a VIP Website Polish or Signature Website Design.
Not sure which service you need?
Brand Identity vs. Brand Refresh
Full Brand Identity = starting from scratch, strategic, multi-week
Brand Refresh = polishing what you already have, 1-day intensive
Signature Website vs. VIP Template Launch
Signature = fully custom, tailored structure, 2-3 weeks
VIP Template = pre-designed template customized to you, 1 day
Still not sure? Get in touch with me here and I'll recommend the best fit.
Custom website copy that sounds like you—and works for you.
Writing about yourself feels weird. I get it.
This add-on gives you clear, strategic copy that sounds like you—and actually converts.
Pricing: $400 USD
Available with: Signature Services and VIP Website Polish
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Copy for up to 6 pages (typically Home, About, Services, Contact, plus 2 more—like Blog, FAQs or Investment)
Brand voice alignment + messaging clarity
Two rounds of revisions
Delivered in Google Docs, ready for review and feedback
Available with Signature Services and VIP Website Polish
Are we a good fit?
This is a collaborative process—design-led, strategy-backed, and built on mutual respect. I’m here to guide the creative direction, but it only works if we’re on the same page about how we work and what we value.
You are in the right place if...You care about design and are ready to invest in it
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You want a site that reflects your actual value—not just a trend
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You can give clear, timely feedback and trust the process
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You’re thoughtful, kind, and inclusive—always
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You’re collaborative but not controlling
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This likely isn’t if…You expect luxury work on a shoestring budget
You ghost during projects or ignore timelines
You want to copy someone else’s brand
You micromanage creatives
Frequently Asked Questions
How do I know which service is right for me?
If you’re starting from scratch or your current brand/website feels completely off, you’ll likely need a Signature Service. If your visuals are strong but need focused updates, a VIP Session might be enough. We’ll confirm the right fit during your application.
Do you work with photographers or creatives outside of the US?
Yes. I work with photographers and creatives worldwide. Time zones are no problem—we’ll set clear timelines and feedback windows to keep things moving.
What will I need to provide before we start?
Content (images, copy unless you book the add-on), your brand files if you have them, and timely feedback. You’ll also complete my prep guide so we’re starting with a clear direction.
Do you offer payment plans?
Yes. Standard is 50% upfront and 50% at launch, but we can break this into up to 4 payments for larger projects.
Can you add e-commerce and member areas?
Yes. These are quoted separately since scope varies. Most e-commerce setups start at $1,000 on top of your base package.
Ready to build something that reflects your work?
Whether you're starting fresh or upgrading what you've outgrown, let's build a brand and website that makes booking you feel obvious.
Questions? See the full FAQ or reach out directly.